

Custom websites for romance authors
A website as enchanted
as your books.
Hand-designed and custom-built by one engineer-designer, with hosting included from $5 a month, a CMS you can easily use, and a site you own outright. No templates. No WordPress. No lock-in.
You're reading the Fantasy edition of this page. This is a demo. Switch the genre and watch the vibe change:
Why this costs less and works better
One person. Both roles.
Agencies split design and engineering across a nine-person team, and their price is the coordination. Spine & Site is one person with a BFA in graphic design and a decade of engineering: the two skillsets your website actually needs.
Magazine-grade design
Before building this author platform, I led the engineering behind brand relaunches for Architectural Digest, GQ, and SELF at Condé Nast. Your site gets the same standard: designed for your books, not adapted from a template.
Fast is the feature
Your site ships as pure, pre-rendered pages: no WordPress, no plugins, no database between your reader and your books. At Condé Nast I improved start render by 467%. Your readers get that obsession for free.
Nothing to patch, nothing to hack
There are no plugin updates, no security patches, no surprise maintenance bills. If our own server ever goes down, your site keeps serving from a global edge network without interruption.
You own everything
Your domain is registered in your name. You can export your entire site, a ready-to-host zip, any time, for any reason. Prefer to host it yourself? The file handoff is free.
Built for how romance readers actually browse
Everything your readers look for.
Nothing they don't.
Readers visit author sites with specific questions: what order do I read these in, is this book safe for me, who narrates it, what's coming next. Every Spine & Site build answers them by design, because they're structured data on your books rather than pages you remember to update. Open any feature to see how.
Reading order
Generated automatically from your series data. The #1 reason readers visit an author site, and the thing Amazon sometimes makes impossible to figure out.
Books & series
Every retailer link, every format, preorders, review quotes, excerpts, edition variants. Filterable by trope, series, or warning.
Shared universes
For when a series list stopped being enough. Universe, then series, then book: three levels, so seventy books across thirteen series still has one page a reader can start from. Crossovers stop living in a paragraph at the bottom of a blurb.
Site search
Instant, built into the site itself: no external service, no tracking. "Which book was the lighthouse one?" Solved with a quick query.
Works in progress
Progress bars for whatever you're drafting. A thirty-second update that makes your site feel alive between releases. Readers come back for it.
Your blog
Cover reveals, release notes, life updates. Posts with real dates and a feed, on your own domain, so what you write belongs to you and not to whichever platform is dying this year.
Your newsletter
A signup form styled to match your site that feeds your existing platform: Mailerlite, Kit, MailChimp, whoever. Native and fast: no third-party widget slowing your pages or leaking reader data.
Media kit & FAQ
Bios in three lengths, headshots, press assets, and the answers you're tired of typing. Bloggers and podcasters will love you.
Content warnings & tropes
Real fields on every book, not a Google Doc and not a page you hand-edit. Spoiler-safe: collapsed by default, one tap to expand, steam level included.
Audiobooks & narrators
Your narrators credited by name on every book they read, linked to their own sites, with the listening style readers ask about first: duet, dual, full cast. The same field your cover artist gets.
Playlists & co-authors
The playlist you wrote it to, named however you name it. And your co-writers credited in the byline with a link to their site, so a shared book sends readers both ways instead of one.
Signed copies & special editions
Foiled, signed, sprayed edges, bundles. Prices, stock and a sold-out state that says so, on a shop page built from the same records as your books. Buyers land in the store you already run: Shopify, Etsy, Beventi, wherever you sell. No store yet? A Stripe buy button takes orders with no monthly fee.
Events & signings
Cons, signings and release days in a view readers can plan around, grouped by city and archived the morning after. A Beventi preorder link can carry its closing date, so the button retires itself when it expires.
Memberships & bonus content
Run a Patreon, Ream, or Ko-fi? Your tiers get a page of their own, and every bonus scene is filed on the book it belongs to, so a reader who finds the epilogue finds the membership. The platform keeps the billing; your site does the selling.
Age gate
One switch, in your own words, for a catalogue that isn't for everyone. Readers confirm once and the answer stays on their own device: nothing is stored, nothing is sent anywhere, and nobody is asked twice. Turn it off and it leaves no trace on the page.
Accessibility, built in
WCAG AA is the floor, and your site checks itself against it. If a colour you love is too pale to read, the CMS says so and offers a fix before you publish rather than after a reader gives up. Your palette stays yours.
Your readers aren't the product
No third-party widgets, no embedded trackers, no ad-network pixels quietly following your readers off your site. The pages are yours and so is everyone on them.
Every link, checked weekly
Retailers move URLs and shops close. Your links are checked every week and you get an email only when something has actually failed twice in a row, so the message means something when it arrives. You hear about a dead buy button before a reader does.
Publish on a schedule, undo for 30 days
Set a release to go live at midnight and go to bed. Every publish is snapshotted, so if a launch-day edit goes wrong you can put it back as it was, and the history keeps both versions rather than pretending the mistake never happened.
Take it with you, any time
One button, a ready-to-host zip of your whole site with setup guides. Free, whenever you want, for any reason including leaving. It's how you know none of this is a hostage situation.
Priced by your catalog, not your bank account
Transparent pricing
Bigger catalogs are genuinely more build: more series structure, more reading-order logic, more pages. So that's what sets the price, not what anyone assumes you earn. Our most expensive tier is where the nearest agency's cheapest one begins.
$700
$210 to start (30% deposit)
Up to 5 books
- A few books or no website yet
- Fully custom design, no templates
- Every feature listed above
- 45-minute live launch session
- 3 of 5 debut slots left for 2026
$1,500
$450 to start (30% deposit)
5–15 books
- Everything in Debut
- Recorded walkthrough video
- Full series & reading-order build
- Trope and content-warning filtering
- Launch-day support
$2,500
$750 to start (30% deposit)
15–25 books
- Everything in Working
- Shared-universe reading orders
- Deep catalog architecture
- Aggregate warnings & tropes page
- Priority scheduling
$3,300
$990 to start (30% deposit)
25+ books
- Everything in Backlist
- Universe → series → book structure
- Multiple domains and languages
- Migration included, however many books
- No per-book charge, ever
Billing: 30% to start, 40% at design approval, 30% at launch, whichever price you pay, by bank transfer, credit card, PayPal, or Affirm/Klarna installments.
Publisher or agent in the loop? +$400 for the extra coordination with multiple people.
Writing under more than one name? Every tier bundles: 15% off the combined total for any number of sites, each one designed separately. Pen names get a single login with a site switcher, every subscription after the first at half price, and their identities kept strictly apart: separate analytics, no cross-links, nothing that connects one site to the other.
Not sure which tier you're in? Count your books. If you land on a line, I'll quote you the lower tier. Never had a website at all? Say so when you write, whatever your catalogue looks like, and I'll let you know where to start.
After launch
We teach you to run it.
Most support plans are built to renew at the same price forever. This one is built to get cheaper: year one includes help if you want it, and then you're moved down to the cheaper plan automatically, unless you ask to stay at Tag Team.
$60/yr
That's the $5-a-month promise
- Hosting, updates & the full CMS
- Edit anything: books, events, posts, WIP bars
- Instant preview · live in ~5 minutes
- Docs + video walkthroughs
- If something breaks, we fix it
$200/yr
Year-one training wheels (on request)
- Everything in Full Control
- 2 hours of hands-on help, banked for the year
- Priority response
- Launch-week check-in and onboarding session
- Auto-graduates to Full Control at renewal
Extra hands are always available on request like when a launch gets wild: $100/hr in half-hour blocks, balance visible in your CMS. Or skip the annual plans entirely: take the free file handoff and host it yourself. It's the same export you can download at any time, and it's how you know none of this is lock-in.
The yearly bill, side by side
What authors actually pay
These are the platforms romance authors are actually on. I checked over sixty-five author sites in July 2026, and over 95% were running one of the rows below. Wix alone accounts for nearly a third without the built-in benefits of others.
| Platform | Per year | Export your site? | The catch |
|---|---|---|---|
| Free builder tiers Wix, WordPress.com, Weebly | $0 | No | The platform advertises on your site, above your own name |
| BookBub Author Websites | $0–120 | No | Nowhere to put content warnings, and your mailing list lives in their ads business |
| Spine & Site | $60 | Always, free | Nothing. That's the point |
| GoDaddy Website Builder | $144–324 | No | Selling anything needs the Commerce plan, and the footer stays theirs |
| Squarespace Basic | ~$192 | No | Custom code needs Core, ~$276 |
| Wix Light | ~$204 | No | Selling anything needs Core, ~$348 |
| Showit + blog plan | ~$326 | No | The blog runs on WordPress. Two systems for no reason |
| Shopify Basic | ~$348 | Products, not the site | Built to sell things very well, but not hold a custom catalogue |
| Managed WordPress | $440–1,100 | Partial | Plugins, patches, backups, renewal cliff |
Over five years that's $300 with us, against $960–1,630 on a paid builder. The build is separate and you pay it once, so we cost more in year one and less every year after that: our side stops climbing and theirs doesn't. Published annual-billing rates as of July 2026, so check ours against theirs any time. Monthly billing runs 30–40% higher almost everywhere, and most builders give you a domain free for the first year then charge $15–$22 a year for it.
About the free plans. They are genuinely free, and genuinely fine. What you pay with instead is your front page: the platform will usually advertise itself to your readers.
Which one should you actually be on? Most authors selling signed copies should be looking at Beventi first: it was built for authors selling books rather than adapted from general retail, so signing preorders, virtual signings and wholesale to indie bookstores are the product itself. The guide covers it in full, alongside Shopify, Big Cartel, Square, Etsy, TikTok Shop, Instagram, print on demand, and the cases where the right answer is "keep what you have."
From inquiry to launch
Five steps. No mysteries.
Inquiry
Tell me about your books, your genre, and what you want readers to feel.
Concept
A designed homepage concept within 7 business days. Two revision rounds included.
Build
Five weeks from concept approval to launch-ready. You watch it come together.
Launch
Your domain, your site, live, with a recorded walkthrough and a 45-minute session.
Refine
30 days of post-launch tightening. Then the plan of your choice, or the free handoff.
Where I stand on AI
Tools for the plumbing.
Never the craft.
Romance readers spot an AI cover in about a second, and word travels fast in this community. Your website carries the same credibility your covers do, so the line is drawn here in writing, before you have to ask.
I use AI tools to write code, the way I use a compiler, a linter, or version control. It drafts boilerplate, catches my typos, and speeds up the unglamorous parts of the build.
It is real tooling, and it is not why this costs what it costs. The price comes from there being one of me instead of nine of us, which is a different section entirely. I think there are specific places AI genuinely helps. Creative work is not one of them.
I typically use Anthropic models for their commitment to privacy and transparency, but if you have a preference let me know.
- No AI art or imagery. If your site needs an illustration, a person makes it, or it does not exist. That includes placeholders.
- No AI design. The layout, the type, the color are mine. I have a BFA in graphic design and I would rather use it. I will sometimes use AI for rapid prototyping and testing ideas.
- No AI copy. Your bio, your blurbs, your voice. Only Yours Always.
- Your manuscripts never go near a model. I do not need them and I will never ask.
- Your readers' data is never training data. It is not mine to give away. Sites I build take a privacy-first approach.
- Artists get named. Every commissioned illustration is credited on your site to the artist in metadata (and in text if you prefer).
- Nothing to disclose. No awkward questions from readers about who or what made your site. I'm the only one who builds it.
- No tracking scripts. Analytics are self-hosted and privacy-first, so your readers are not the product either.
- Answers on request. Ask which tools touched any part of your project and you get a straight list, not a policy page.
Ask what tools touched your project, and I'll tell you.
Fair questions
Asked & answered
Do I really own my site?
Yes, all in the ways that count: the domain is registered to you, and you can export the entire site, a ready-to-host zip with setup guides, whenever you like, for any reason, free. If you leave, it's a ten-minute DNS change (which is one of the guides).
What does $60 a year actually cover?
Hosting on a global edge network, every content update you publish, and the CMS you publish them with. It's the $5-a-month promise, billed annually. What it buys is editability. The free handoff also exists if you'd rather host the files yourself.
What if I don't like the concept?
You see a fully designed homepage concept before I build anything, and two rounds of revisions are included at that stage. If we work through both and it still isn't right, you can end the project there and I refund your deposit in full. I would rather lose a deposit than give you something you're not proud to send readers to.
Another designer quoted me a lot less. What am I getting for more?
Honestly? For a few books, maybe not enough to matter. Their sites often look lovely, and I'd rather say so than pretend otherwise.
What you're paying for is what happens at book nine. On a page builder every book is a page somebody typed, which is how author sites end up with a duplicated page nobody renamed, a nav item pointing at the homepage, an events page still headed 2025, and a buy button aimed at a shop that closed months ago. None of that is bad design. It's a catalogue being maintained as pages.
This is a database with a design on top. Reading order generates itself. Past events file themselves away at midnight. A buy link can carry an expiry date and swap to a fallback on its own. Every link is checked weekly, so you hear about a dead one before a reader does.
There are free author website builders. Why pay for this?
If you have one book and no catalogue yet, use one. I mean that. Spend the money on your cover artist instead and come back when you have three books.
Here's what changes by then. Free builders are general-purpose, so they build what every author needs and nothing that only romance authors need. There's no field for content warnings, so those end up in a Google Doc. Same for tropes, spice level, a shared universe that outgrew one series list, or a signed edition that just sold out. Each one becomes a page you update by hand, until the day you stop.
Here those are records. You fill in a field once and every page that mentions it is correct, including the filters your readers use to find their next book.
How fast do my changes go live?
Preview is instant. Publishing rebuilds your site and goes live in about five minutes: the tradeoff that makes your pages faster than any database-driven site your readers visit.
Which newsletter platform do you work with?
Yours. The signup form is built native to your site and feeds whatever you already use: Mailerlite, Kit, or anything with a form endpoint. No third-party widget, nothing slowing your pages down.
Can I sell signed books directly from my site?
If you already have a shop anywhere at all, Shopify, Etsy, Big Cartel, TikTok Shop, IngramSpark, every book points straight at it. Your shop keeps working exactly as it does today. Nothing moves, nothing breaks, and you keep the payment setup and postage rules you already know.
If you don't have a shop and just want signed copies available now and then, any book can carry a Stripe buy button. Readers get a proper button in your design, Stripe takes the card and the shipping address, and the money lands in your account with no monthly fee. It won't hold a basket or count your stock, so it suits an occasional signed drop rather than a busy shop.
If you work signings and conventions, start with Beventi. It was built for authors selling books rather than adapted from general retail, so event preorders with pickup at the table, virtual signings and wholesale to indie bookstores are the product itself, and it arrives with readers already on it. Whichever you land on, the shop stays where it is and your site points at it correctly, which is my half of the job. The selling guide walks through all of them, including the cases where the answer is to keep exactly what you have.
How long until launch?
You'll see a designed homepage concept within 7 business days of starting. Once you approve it, five weeks to launch-ready, then 30 days of refinement. Slow feedback pauses the clock; the schedule is honest in both directions.
What about web accessibility? And what is it?
It means your site works for readers who don't browse the way you do. Some of your readers have low vision and zoom to 200%. Some use a screen reader that speaks the page aloud. Some can't use a mouse and move through a site entirely by keyboard. Some get migraines or motion sickness from animation. They all buy books.
WCAG AA is the standard that covers this, and it's the floor on every site I build. In practice: text always has enough contrast against its background, every image carries a description, the whole site can be operated by keyboard with a visible outline showing where you are, and anyone whose device asks for reduced motion gets a still page automatically.
Two things worth knowing. Your colours stay yours: if a shade you love is too pale to read, I change where and how it's used rather than swapping it out, and the site won't publish until it passes. And this is the same standard US federal sites are held to, so it goes in from the first day of the design rather than getting bolted on afterwards.
AAA, the stricter tier, is available on request. It's genuinely hard on dark palettes, so I'll tell you what it would cost your design before you decide.
Do you use AI?
For writing code, yes, and openly. For your art, your design, your words, or your readers' data: never. The full stance is just above, and the invitation stands: ask what touched your project and I'll tell you.
The whole team
One person. Building for authors on purpose.
Designer & engineer
I have a BFA in graphic design from Boston University and over a decade as a software engineer, a lot of it spent making very large editorial sites very pretty and very fast.
At Condé Nast I led the engineering behind brand relaunches for Architectural Digest, GQ, and SELF, consolidated 23 separate codebases into one, and improved start render by 467%. I'm currently finishing a master's in engineering at Cornell Tech.
Spine & Site started because a good author site needs design and engineering in equal measure, and those two rarely come from the same person. I can do both. Prioritizing romance was the obvious move as it's my favorite. The covers are already gorgeous, the characters are incredible, the catalogues are genuinely complicated, and almost nothing is custom built for this space.
Oh, and I have lost count of how many books I have in my library and how many book conventions I've been to. So yes, I'm a hoarder, first. Reader, second. Builder, third.
When you email, I'm who answers. When your site launches, I'm who built it.
Booking for fall 2026
Be a founding author
The next five authors get 40% off any tier in exchange for a case study and a testimonial, plus a site the rest of the roster gets measured against. Debut included: if you're starting out, I want to help as much as possible.
Not ready for a new site? Have the old one checked.
A free ten-point audit of the site you have now. No obligation, no pitch attached, one page back within the week. I check ten things nobody checks, among them: every link including your social icons, dates that quietly went stale, what your site looks like when someone shares it in a group chat, how it loads on convention wifi, how it behaves on the phone in a reader's hand, and what a reader sees when they search your name.
Most sites come back with two or three fixes worth making. Several you can do yourself in an afternoon, and I'll tell you which.
Ask for one in the form below: just say audit.